Journal of Emerging Trends in Engineering and Applied Sciences: Research Areas

Article Title: Registered Business Names Awareness among Engineering Outfits Owners in and around Benin Metropolis of Edo State, Nigeria
by Ariavie G.O, Ariavie S.S and Agboghoroma H

Abstract:
This study explores business owners' understanding of the nature and purpose of registered business names in and around Benin Metropolis, Edo State in Nigeria. Market-place understanding of business identifiers, and of the interface between them, has been the subject of recent discussion among stakeholders. However, little direct research has been conducted in this area. The primary aim of this paper tends to assess the level of awareness and understanding of the rights and limitations associated with business name registration. This assessment will help the relevant agencies to identify any areas in which ignorance or error exist, and to gauge the need for initiatives to address the risks associated with a failure to understand the nature of business name registration. This study results would enable the Cooperate Affairs Commission to identify opportunities in which it would address confusions associated with business names and trademark rights, and strengthen the need for further provision or training services relating to business names. Overall, there appears to be a considerable lack of awareness accompanied by significant misconceptions. Of the 52% of the respondents who claimed to have registered with Cooperate Affairs Commission, 23.6% clearly believed that there was no need for registering their business because their businesses are either small or unknown. Also 76.8% misconstrue the concept of business name registration as same as right to trade under that name 74.9% of the respondent correctly held that business name registration protect consumers by allowing them to identify the owners of the business, with 12.7% believes that the statement is false while 12.2% are unsure

Keywords: business name, engineering business outfit, business owners, registration, cooperate affairs commission

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