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Journal of Emerging Trends in Engineering and Applied Sciences (JETEAS)
ISSN:2141-7016
| Abstract: Multiple factors are often considered by professionals in the building industry in the preference and utilization of cement. Cement is a binder that sets and hardens independently and can bind other materials together through chemical hydration. It is used in concrete and mortar for different construction activities such as industrial, commercial, residential, recreational and civil works. Different types and brands of cement have been used for various purposes in Ghana since 1999. This study seeks to identify the brands of cement preferred by professionals in the construction industry and investigate factors that influence their selection and preference for the various brands of cement in Ghana. This is an exploratory study employing purposive sampling technique to obtain data from selected institutions with professionals in the construction industry. The study revealed that, Ordinary Portland Cement (OPC) produced by the Ghana Cement Company (GHACEM) is widely used and accepted as compared to the other brands on the Ghanaian market and further recommend improvement in the production capacity of other brands of cement. |
| Keywords: cement, brand, preference, construction industry, utilization |
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