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Article Title:
Network Structure Dimension Factors In Event Management in Kenya
by Jacqueline Korir, Dorothy Rotich, Kimeli Korir, Rose Burugu

Abstract:
This paper determines the factors used to measure network structure dimension in event management. In order to achieve this objective, the study adopted and modified scales from previous research. This study increases understanding of network structure of minor event management ventures (EMVs) and contributes significantly to literature on entrepreneurship by providing knowledge about network structure dimension, crucial in network relationships. Evidently, by utilizing network relationships, an EMV can obtain access to vital resources, capabilities and information missing in the firm. Two hundred and seventy one entrepreneurs of event management ventures formed the sample for the study which employed descriptive research design. Census sampling was used where all the entrepreneurs in Kisumu, Nairobi and Uasin Gishu counties in Kenya were included. Data was collected using structured questionnaires. The study successfully developed and tested the validity and reliability of the indicators of network structure which future researchers of entrepreneurship can adopt. Results of exploratory factor analysis modified constructs for network structure wherein generic constructs were developed. The results showed that new factors can be used to measure network structure hence, the study concluded that strong partners, weak partners, resource-based partners and ethnic partners are key in measuring network structure. Therefore as entrepreneurs attempt to develop relationships, it is necessary that they have all the factors in the network structure in order to achieve a fruitful outcome

Keywords: event management, Kenya, network structure, strong ties, weak ties

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