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| Abstract: The study investigated creativity insights for entrepreneurship of youths in the Eastern Nigeria and its media learning implications. The necessity of the study lied in the fact that it would help tremendously bring to limelight the dimensions of entrepreneurial insights possessed by the contemporary youths of the Eastern. Again, through the study it would be clearly shown the areas of training efficacy and entrepreneurial stimulation attained by a typical Nigerian University. Three null propositions were tested in the study at P < .01. There were 180 participants randomly sampled from a population of 415 youths, with the average age of 22.5 years. Primary sourced data that attained interval scale obtained from a test administered on the 3rd year students of Anambra State University, Nigeria to assess the employment usefulness and applications of the course "Entrepreneurial Skills" were used in the study. The test was credible as an official mandatory University test that formed part of the students' final grades. The designs had 2x4 factors of 2 genders, and 4 creativity insight models. The statistics were multivariate inferential, and descriptive statistics. Extraneous variables were controlled with placebo, quality control, randomization, and elimination. Results showed that all the null hypotheses were rejected, and the youths exhibited below average in entrepreneurship creativity insights, in which "feasible" creativity insight was exhibited highest, though still below average. The male gender exhibited "feasible", "hypothetical", and "conventional" creativity insights in that order of magnitude more than the female gender, while the female gender exhibited only "academic" creativity insight more than the male gender. The findings could have been caused by the contemporary socio-human Eastern Nigeria that is no longer creativity, invention, and innovation daring and supportive. It is therefore recommended that media learning (education) should focus on inculcating entrepreneurship zeal, invention, and creativity venturesome in the youths of the Eastern Nigeria |
| Keywords: creativity, insights, entrepreneurship, youths, Eastern-Nigeria, media-learning |
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