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Article Title: Gender Factor And Journalists' Work Commitment In Nigeria
by Ewomazino Daniel Akpor Ph.D, Ayo Elebute Ph.D and Mrs. Josephine Obiajulu Omoruyi

Abstract:
The clamour for gender equality as at today is gathering more momentum following the United Nations Affirmative Action. Women are now seeking representation and equality in all spheres of human engagements ranging from politics to job placement. It is against this background that this study examines the Gender Factor and Journalists� Work Commitment in Nigeria (Samples were drawn among Journalists working in NTA and The Nigerian Observer Benin, Edo State, Nigeria). Anchored on the theory of gender equality, the study establishes the fact that male journalists are not more committed to their job than their female counterparts. This novel result negates the postulation of a scholar named Rosenberg who in the year 1983 theorized that gender factor can influence individual perception and response to their immediate milieu. The outcome of our result presupposes the fact that the theoretical position on the extent at which men and women can perform on a task is no longer a general rule. This latter claim is still evident by our current finding that Nigerian male journalists are not more committed to their job than their female counterparts; based on responses from journalists working in NTA and The Nigerian Observer Benin, Edo State, Nigeria. There seems to be a similar level of zeal for work between the male and female journalists in these two media houses in Edo State, Nigeria probably because they did not face some of the task barriers that have made male workers to be more committed to their job than their female counterparts in most other business organizations in Nigeria. The researchers, therefore, conclude that the uniqueness of work commitment of journalists is not a function of their gender and that media houses in Nigeria should adopt proper job placement and adequate staff hiring in order to increase quality output and encourage work commitment amongst journalists. The researchers, however, recommend that media organizations in Nigeria should fully maximize work commitment of journalists through training and re-training locally and internationally.

Keywords: Gender Equality, Gender Factor, Work Commitment, Male Journalists, Female Counterparts

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