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| Abstract: In recent times Nigeria has become one of the leading countries which its environment has great influence in tourist arrivals. Beside, the rate of tourists inflow especially in locations such as Lagos and Cross River state . It is on this vain that this research attempts a critical analysis of the success factors that determine tourist arrivals in Nigeria and also to provide a data base that would guide policy makers in their decisions with respect to tourism development in Nigeria. However, Fifteen state were used for this study of which one thousand five hundred questionnaires were administered in this destination to capture the determinants factors influencing tourist arrivals in Nigeria. Data were obtained from Tourism Bureau, attraction sits and from the questionnaires administered to residents around the potential tourist sites. The dynamic panel and the ordinary least square analysis were used to analyzed the data collected in the area Findings indicate that endogenous and exogenous factors were not the only major determinants of tourists arrivals but other factors such as tourist experience and level of infrastructures were observed as also determinants of tourist arrivals in Nigeria. The above assertion indicates that for Nigeria government to further reap from the tourism sector, government must stabilize their macroeconomics and provide functional socio-economic amenities that would move the tourism industry to greater height. |
| Keywords: arrivals, destination, endogenous, tourism, success factors, industry. |
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