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| Abstract: This paper focuses on the indispensability and effectiveness of the Electronic Media in imbibing and translating the principles of democracy and sustaining responsible democracy in Nigeria. The paper introduces to the scholar/reader the History of the great country Nigeria; starting from 1901 during which time she was part of the British Empire (the foremost world power at the time). Furthermore her Independence and First Republic were discussed. The meaning, definition of Mass Media as well as the meaning and definition of Electronic Media were explained. The Electronic media challenges in a democracy were highlighted and the Principles of democracy of the United States of America were X-rayed and upheld. The audience of this paper will be exposed to the ethics; the true nature of democracy and the well-meaning individuals will be rightly influenced to play by the rules of principles of responsible democracy. Finally, it urges Nigerians who stand on the fence when their contributions to Nation building and development are mostly needed to re-strategize and inculcate transparency in Nigeria's elections and democratic governance. |
| Keywords: electronic media, instrument, promoting, sustaining, responsible, democracy. |
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