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Article Title: Impact Of Artificial Intelligence On Athletes' Performance And Its Sustainability In The North-West Federal Tertiary Institutions In Nigeria
by Olarinoye Funke Abosede, PhD

Abstract:
Artificial Intelligence (AI) has emerged as a transformative tool in various fields, including sports, where it is progressively active to enhance athletes' performance and ensure sustainable practices. This study investigates the impact of Artificial Intelligence on athletes' performance and its sustainability within the context of North-West Federal Tertiary Institutions in Nigeria. Descriptive survey research type was adopted and data was collected from athletes, coaches, and administrators across selected institutions. Three hundred and twenty-seven (327) respondents were selected for this study using multiple sampling techniques. Four research questions were generated to guide the conduct of this study. The findings revealed that AI applications, such as performance analytics, injury prevention systems, and personalized training programs, significantly improve athletes' efficiency and reduce the risk of injuries. Additionally, the integration of AI promotes sustainability by optimizing resource allocation and reducing environmental footprints associated with traditional training methods. The study highlights the need for targeted investments, capacity building, and policy interventions to maximize AI's benefits in this sector. Through bridging the gap between technological advancements and sports management, this research contributes to a deeper understanding of AI's role in shaping the future of sports in tertiary institutions.

Keywords: Athletes, Artificial Intelligence, Performance, Sustainability, North-West, Tertiary Institutions

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